Applied Cash FLow - Contructing An Effective Email Campaign

 

Constructing an effective -> ( Email Campaign )

may seem to be an art, but there’s a good bit of science involved as well.

Each article in your newsletter should answer the “Six W’s” known to all journalism students…

Who, What, Where, When, Why and how…about their subject.
However, there is one other question you need to answer is “Why should I care?”

That is the big one.

The first six won’t matter if you don’t show your subscribers why the subject is important to them. Don’t assume they will figure it out…make it clear.
You may be offering an anecdote or tip that could show them how to better accomplish their goals; if so, great!
Be sure that you tell them how.

Be clear with your message…”Listen to this…it’ll help you because __________!”

As I’ve said before, promoting your business is perfectly fine in your newsletter, as long as you make sure that’s not all that you do. Give your readers useful content with “nothing in it for you”; this will build trust with your readers, increase your credibility and increase the likelihood that a subscriber will become a customer.

This doesn’t mean you shouldn’t promote your product or service…far from it! After all, that’s one of the purposes of your newsletter.

Your promotion can be anything from a full-blown ad to a simple “Let us help” style link to your offer on your website. Just remember, television, radio, magazines and newspapers have content for a reason…their audience comes for the content, which gives those mediums an opportunity to present advertising messages.

Make sure that you give subscribers content to come for, or it won’t matter how good your marketing message is, because few (if any) will ever see it.

Also, even though you may not think of a newsletter as interactive, it is (and should be). Give your subscribers the means to request topics and subjects they would like to read about in future newsletters.

 This will prompt “buy-in” from your readers, as long as you follow through on suggestions.

When you answer questions or provide asked-for content, give them credit for the question or idea when possible. This will allow that reader to feel a sense of ownership in your newsletter (and probably result in that issue being forwarded to their friends and coworkers, bringing your message to new eyes), and prompt other readers to do the same thing.

And don’t forget to give subscribers a clear, simple method of unsubscribing. You have to do this to stay compliant with the laws governing email marketing, but it’s also the equivalent of a money-back guarantee…if someone knows they can stop receiving your newsletter any time they choose, it makes it easier for them to make the commitment to become a subscriber.

If your newsletter is useful to them, however, the chance of getting an “unsubscribe” message is small.

A newsletter should include the following:

• A welcome and/or thanks for subscribing.
• A useful article.
• Your advertising message.
• Contact information for readers to ask questions or suggest topics they would like to learn more about in a future newsletter, which can lead to an increased readership for your message and loyal subscribers.
• A simple unsubscribe process.

Is this all it takes? Not necessarily; each newsletter should be an original outgrowth of your business website, so each one should be different, but this list of elements is a good starting point when creating your newsletter’s layout.

I personally use  mobile friendly email marketing 

As my primary source of online marketing.

Leveraging =>Applied Cash Flow with Email marketing 

Introduces Day Trading like Profitability,

But...  with the ease of use of Facebook.

Traffic Optimization Secrets Most People Don’t Know About

When it comes down to it, making money with Internet marketing isn’t rocket science. All you have to do is use paid or free methods that lead visitor to your offers, then utilize techniques within our content that maximize conversion rates.

Without a doubt, paying for traffic is the easiest way to build your online business. You can sometimes get results within a few hours – or even a few minutes – of launching your paid traffic campaigns. But as soon as the money runs out, usually so does the traffic.
The paid platform most marketers use is Google AdWords. It’s the biggest and most popular. But therein lies the problem: Google AdWords is so big that it’s often really hard to get your offers noticed by consumers. It’s simply so filled with competitors that you either have to spend a fortune bidding on the best keywords or risk getting little return for your marketing dollar.
Plus, Google has one of the worst support structures you are going to find anywhere. It also has built a reputation for being hostile toward affiliate marketers. Google has been known to ban accounts suddenly and without explanation. And they are so big, they can get away with it!

Alternatives to Google AdWords
But Google isn’t the only game in town. For many marketers, Bing and Yahoo offer better alternatives.
While between the two, Bing and Yahoo only account for 29.2% of the search engine marketplace, that’s 29% of billions of online users. And both are not only affiliate friendly, but provide better service.
Best of all, while your competitors are spending a fortune bidding on the best keywords on Google, you can quietly but effectively promote your offers on Bing and Yahoo without overspending on the best keywords.

Less Expensive Paid Methods
Two other little-used but highly effective paid methods are Facebook Ads and solo ads.
Even though Facebook seems to share Google’s contempt for affiliate marketers, its ad program is worth considering because of its ability to provide extremely targeted demographic and psychographic information so you can tailor your offers not only on things like age, gender and geographic location, but also on likes and dislikes, interests and preferences.
The biggest benefit of solo ads is the price. Your budget go much farther using solo ads as compared to working with a bigger, more expensive marketing platform. And your ads are seen only by people who already have proven to be passionate about your niche.

Secret Free Traffic Methods
Right now, social approval signals are the top measure of site ranking. But creating back links to your web pages from high authority sites still can influence your page’s rankings.
Search engines consider authority sites to be anyplace web users go when they are searching for answers to niche-related questions. They include such site as Wikipedia.com, About.com, eHow.com, Yahoo Answers, and so on. Sites with the suffix .gov and .edu also are considered authority sites by the search engines.

Creating Links from Authoritative Sites
Here’s a fast, easy way to create links to your pages from authoritative sites:

1. Go to any of these sites
2. Create an article or comment on an existing post
3. Leave a link to your pages in the About the Author box

When readers follow that link back to your page, you have a new high-target prospect and your page ranking will improve at the same time.
When you use these traffic generating secrets, you don’t have to spend a fortune promoting your offers or attracting new visitors to your web pages.
If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

5 Tips to Make Your Email Marketing Convert Better

The purpose of most business emails is to convince your recipient to take some sort of action, whether it is to sign up for a special offer or respond with specific information.
The desired outcome of what you want your recipient to do is called the email’s Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your email.
Get to the Point!
Most people in business find emails to be a bothersome yet a necessary part of interacting with other people online. Consequently, they won’t appreciate emails that are long on content but short on substance.
To maximize the effectiveness of your emails, make certain that they get to the point quickly, use brief sentences or bullet points whenever possible, and clearly state your CTA so that your readers understand your intention as quickly and clearly as possible.
Persuasive Writing
 Given their brevity, you have only a few moments in order to get the point of your email across to your reader, so you need to make every word count. Persuasive writing is about understanding what motivates your reader, so as you compose your email think about what your recipients want to achieve by reading it. Make them feel as if their best interests are at the heart of the email.
Be very clear about what you want the reader to do, when you want them to do it and why they should do it, especially in light of how it benefits them. Motivate your reader to act on your CTA by always explaining exactly what’s in it for them.
High-Value Content
Reading your email requires your recipients’ time and attention, both of which are extremely valuable in business. Make it worth their while by providing high-value content that includes information they will actually find useful.
By always delivering high-value content, you can increase the chances of their opening and reading future emails that you send. Remember, you don’t always need to be promoting or selling products or idea in your emails.
Often, the emails your readers will value the most are those that explain how to do something or share important facts and information they can use.
Using Emotion to Connect
One of the most effective ways to get your message across to your readers is to connect with them on an emotional level. This is most often accomplished by sharing a personal story. People love stories and are more likely to read to the end of your email if there is some personal lesson to express or point to be made.
You can increase the effectiveness and popularity of your emails by including details about your personal life, your family, your career, education and other experiences that make your readers care about what you have to say.
Building Relationships with the Target
 The best way to gain the trust of your email readers is to ask for it. By sharing personal stories and connecting with them on an emotional level and providing content that is high-value, you can make them glad that they read your email. Now seal the deal by asking for their trust and friendship.
This doesn’t need to be as explicit as asking your readers if they will be your friend. Instead, ask them to join you in some cause or to show they care about what you are saying to them by following your CTA.
Even though these are business emails, always keep the tone friendly and helpful so that your readers can feel invited to consider you a trusted friend rather than just another business associate or sales person.
If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

To Blog Or Not To Blog

"Should -> A Blog be part of your Marketing Plan?” 

The Answer is YES !!!

There are millions of blogs on the internet today;

most are of the personal variety, with the blogger

writing about what they did that day or their favorite television show.

But blogs are increasingly becoming a part of the online marketing world as well.

With a blog, your business can achieve several things:

• Connect with your customers, both current and potential.
• Reach new customers that might not otherwise hear of you.
• Open a new line of communication with your customers.
• Help you focus your business plan on what your customers want.
• Give you the opportunity to educate your customers about the ways you can serve their needs.

If done well, your business blog has the potential to be seen by more people than you might reach with just your website. Just as there are millions of blogs, there are many hundreds of millions blog readers searching the internet for information that interests them.

Your blog will also increase the connection your customer has with you…

it increases the flow of information, which increases the customer’s emotional and intellectual “buy-in” for your business.

This is also helped by the new found communication between your customers and you in the “comments” section under each blog post, so don’t forget to ask for their comments and questions!

With this new line of communication, you will get a better feel for what your customers are looking for, which will allow you to better meet their needs and educate consumers about ways that your business can meet those needs (or solve the customer’s problems).

Keep in mind, however, that a blog will do little to help your business if it’s not well done. The content must be well-written and it must be promoted.

Even in the best-case scenario, a blog is not a quick-fix; it takes time for a blog to gather enough readership to become truly useful to your business.

I personally use  mobile friendly email marketing 

As my primary source of online marketing.

Leveraging =>Applied Cash Flow 

with Email marketing 

Introduces Day Trading like Profitability,

But...  with the ease of use of Facebook.

4 Tips for Getting the Most from Your Email Marketing

There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other.
Young people today text and tweet rather than read emails, so a lot of younger customers don’t even have email accounts, only smart phones and social media.
While there’s no question that social media, texting, and other communications platforms are more popular than email, the principles of email marketing can be applied to practically any format.
So, even if email isn’t as popular as it once was, these same strategies can help you connect with customers via Google+, Facebook, Twitter, and even mobile marketing.
Here are some universal email marketing tips that will help you build your subscription list with plenty of loyal, enthusiastic customers:
1. There’s More to Life than Opt-In Forms
While the opt-in form is one of the best ways to capture contact information, it’s not the only way. If you already own your own business, you probably already have a loyal customer base. Why not give them an incentive to give you their email address by offering special offers, discounts, or rewards?
You also can invite your social media contacts to join your list and invite them to recommend you to their social media contacts as well.
Another option is to promote your list in forums and chat rooms, or post articles or blogs related to your niche subject and include a link back to your opt-in form in the “About the Author” box. If you offer your customers something they find valuable to be a part of your subscription list, then you can grow your list very quickly.
2. Keep On Testing
A/B testing, also known as split testing, is when you send out two versions of the same email with one slight variation to see which one converts better. For example, you could send the same email with two different headlines.
Or, you could change the Call to Action slightly and record which one gives you with the best responses. From that point on, you can incorporate the successful version in future emails and achieve better results.
3. Marketing Only to People Who Want Your Products
It doesn’t do you any good to market to people who aren’t interested in your products. One way to weed out those who aren’t interested is to use a double opt-in to make certain that only people who really want to be on your list are added.
A double opt-in is when you send a second email to somebody who signs up for your list to confirm their subscription. It eliminates people who don’t really want to be on your list (and it also helps avoid spam complaints later).
You can also send another email at some point in the future – such as in six or nine months – asking your list members to confirm that they want to continue to receive emails from you.
4. You Can’t Afford to Ignore Social Media
Cross promoting your website on social media platforms like Twitter, Facebook, and Instagram increases your chances of connecting with your customers.
You can invite people on your subscription list to “Like” your Facebook Fan Page, follow you on Twitter, and add you to their Google+ Circles, for example.
This gives you the opportunity to exponentially increase your potential points of contact with your prospective customers.
Check out our lead generation system by trying Applied Cash Flow to learn more about improving the profitability of your business.

3 Steps to Creating High-Converting Headlines

By: Adam Gregory

Headlines are the single most important part of any marketing document, be it an email, a sales letter, squeeze page or paid advertisement. That’s because the headline is your first and only opportunity to capture the attention of the prospective customer.If you headline fails to make an instant, immediate impression upon your reader, they will stop reading further and probably are lost to you forever.
The best headlines – those that grasp your page visitor by the lapels, shake them up and refuse to let go – share three common traits. If you ensure that your headlines always includes these three qualities, you can attract a greater number of prospects to spend more time with your copy and enhance your chances of converting them into a long-term customer, which is the ultimate objective of any marketing document.
Clarity Is King
The first and most important quality of any great headline is that it can be immediately understood by anybody who is reading it. The more clarity a headline has, the more appealing it will be to page visitors.
If your headline is in any way ambiguous, confusing, or doesn’t provide a clear and concise message that can be grasped instantly, it is going to turn readers away in droves. Clear, easy to understand headlines should be as specific as possible.
Remember, the people who are landing on your pages or seeing your ads are looking for solutions and answers. The last thing they want to do is to spend more time trying to figure out what is meant by an ambiguous or uncertain headline. Be as clear as you can possibly be.
Headlines Have Two Parts
The most effective headlines have two parts: The headline itself and the sub-headline, also known as the “sub-head”. One way to think of it is like this: The headline is the bait that gets the prospect in the door and the sub-head is what you use to hook them in so they will keep reading.
A clear and concise headline is critical, but by itself it usually is not enough to fully engage the reader. It needs help – in the form of a great, informative sub-head that boosts the clarity the reader gets from the headline.
The sub-head acts to reaffirm the reason why your reader has landed on your page or looked at your ad in the first place. It should set the stage for the story your content is about to tell them.
The Best Headlines Include Numbers
There is a whole body of research that proves that people using the Internet are astronomically more likely to click through on a headline that includes a number than one that simply includes words. This has something to do with the way our minds are wired.
Numbers express certainty. They subconsciously tell the reader that there message expressed in the headline is based on substance and fact, so people seeking solutions or answers online are naturally more attracted to headlines that include numbers than they are to just words.
The numbers you put in your headlines can include all kinds of figures, including percentages, the amount of things on lists, time measurements, and so on:

“3-Day Free Trial for All New Subscribers”
“Top 5 Ways to Shed Weight Fast”
“Increase Sales by 30% in 30 Days Using This One Weird Trick”

Generally, the number will be in the main headline rather than the sub-head. But the information in the sub-head should support whatever number you include in the headline.
These three qualities are so widely used that headlines that don’t include them are often perceived as jarring or off-putting – and usually fail to convert. Successful marketers understand what works and what doesn’t, so they gravitate toward the tried and true in order to maximize their results.
If you keep your headlines clear and to the point, include sub-headlines that support the primary point of the main headline, and include numbers to give your headline substance and authority, you can exponentially increase your conversion rates regardless of what type of marketing document you are using.
To learn more techniques like these for improving the profitability of your business, check out Applied Cash Flow, educational software that is as easy to use as Facebook!  click on this link to find out more.